Future of advocacy

Feminist, women’s and girl-led movements and organizations are facing intersecting crises. The COVID-19 pandemic has heightened systemic barriers as well as introduced new challenges to advocacy at all levels. However, members of our collective, around the world, have truly demonstrated feminist tenacity and creativity in adapting their advocacy to respond to the pandemic. After the virtual 2020 High Level Political Forum and over 7 months of advocacy amid the pandemic, the Women’s Major Group thought it would be good time to take stock of the diverse tools our members use to do advocacy online and offline. With the goal of mapping out which tools have proven to be effective or ineffective in a world moving online, we held a brainstorming session with our members and conducted a follow-up survey.

This briefer summarizes our findings, detailing how feminists are adapting their advocacy tools in response to a virtual world when not everyone is online. Our hope is that this briefer will support our members and allied feminist networks in continuing to adapt their advocacy to ever-changing circumstances as well as raise important questions around inclusivity, systemic barriers, and the future of advocacy.


  • Andrea Vega Troncoso, Women’s Major Group (WMG)
  • Genevieve Riccoboni, Women’s International League for Peace and Freedom (WILPF)
  • Hanna Gunnarsson, Women Engage for Common Future (WECF)
  • Sehnaz Kiymaz Bahceci, Women’s Major Group (WMG)

A great thank you to the many feminist members of the Women’s Major Group who contributed through the survey and brainstorming session, your expertise and experiences helps us build towards the future.

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75% report advocacy is more difficult after COVID-19