How was your #PlasticFreeLent?

We took part in a challenge that was crossing Europe and inspired people to reduce the plastic in their lives, improving their health and the planet’s health.

We are sure people learned from us. So did we! On the first week, we got into the field and talked to people on the streets, promoting this free and healthy life-style. “What’s wrong with using plastics?” “Do I have to stop immediately?” The public was able to make questions directly to us and get direct answers.

During the second week, we expressed her strong concerns about women’s health in relation to plastics. Regular pads and tampons may contain harmful plastic. At the same time, nearly 45% of women in India still don’t have access to menstrual hygiene products. We joined the Pad Man Challenge, showing its commitment on ending menstrual poverty and the taboo that still surrounds the menstrual period itself.

On the following weeks, we gave precious tips on why and how we should reduce our plastic consumption in our shopping, cosmetics, family activities, etc… And when there is no chance to avoid the plastic consumption, we can always reuse the old plastic to build useful things! Pencil cases, kitchen containers or even couches and green-houses can be made by the plastic bottles we couldn’t avoid to buy.

Going plastic-free it is a learning process that can be made step by step. As the Lent comes to its end, the journey doesn’t have to stop here! We encourages people to continue their paths on this way of living that can save millions of seabirds, fishes, oceans, land and all our ecosystem.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

This campaign has been made possible in the framework of the project #MakeEuropeSustainableForAll, partly financed by the European Commission, Europaid.